Rayfish Footwear is honing their product while soft-launching their line with a series of design contests. You can go on their site now, try out their tool, and submit your own stingray shoe design. Winners will be given a free pair of shoes, which is a hefty prize: These bio-customized kicks will start at $1,800 when they hit the market later this year. Rayfish will combine their DNA to match the design of your choice, actually growing you a genetically manipulated pair of stingrays to harvest as the leather for your shoes. The colors are bold. The patterns are intricate. And every pair is inherently unique.
